THE
HOUSE
OF
RULEBREAKERS!!!
Milan, Your Stage!
Imagine seeing your photographs, those you took with passion, intuition, and a keen eye for the beauty of the world, displayed in one of the most prestigious galleries in Milan, the world capital of fashion, design, and creativity.
Milan is not only the city that holds the beating heart of art and innovation: it is a true mecca for artists, a city that has always been a stage for cultural avant-gardes and artistic expressions."
Milan represents the meeting point between tradition and innovation, a crossroads for artists, collectors, curators, and investors from all over the world.
Exhibiting your photographs in a Milanese gallery is not just about marketing or visibility.
It’s about immersing yourself in a world that celebrates talent and experimentation, where your works will be evaluated by experts, and you’ll finally see your work projected into the global art world.
Once your name is associated with a Milanese gallery, the doors of the international market open. Milan is the city that allows you to transcend local boundaries and reach audiences and collectors worldwide.
TheStreetSoup Art Gallery is recognized nationally and internationally for its high-quality multidisciplinary programming, organizing exhibitions, events, research activities and other cultural projects of international importance.
"One of TheStreetSoup's main goals is to make art accessible to everyone, not just an elite audience.
The gallery hosts exhibitions, events, and performances that involve artists from various disciplines, offering them a platform to express their creativity and interact with the public."
We work closely with critics, journalists and the major national media (newspapers and television programs) , this allows us to have significant media penetration for the promotion of our events
and artists.
JOIN US! EXHIBIT WITH US! GROW WITH US!
TheStreetSoup is the bridge that connects your talent to the beating heart of the ITALIAN art market. Located just steps away from Piazza del Duomo, in the heart of Milan, TheStreetSoup is not just a gallery, but an exclusive gateway to a bright future in the international art scene.
TheStreetSoup has a clear mission: to give emerging artists the visibility and career opportunities they deserve, creating a direct bridge between your work, our gallery, private collectors all the other Milan's historic galleries and museums.
With our exclusive and targeted approach, we offer you a unique platform to launch and promote your work, along with the tangible support of a team of experts in marketing, sales, and branding.
The Permanent Collection: A Collection That Grows With You!
The TheStreetSoup Permanent Collection is the heart of our Gallery.
Our Permanent Collection represents a unique benchmark in the international art scene, a perfect fusion of established experience and emerging talent.
Within it, you’ll find an exclusive selection of world-renowned photographers, recognized as Masters. These artists, with years of experience and international recognition, will not only enrich the collection with their extraordinary works, but also provide essential support to emerging photographers, guiding them with their knowledge and vision.
The Masters of the Collection will serve as mentors to other members, creating an environment of continuous growth and mutual exchange. Emerging photographers, who are part of this collection, will have the opportunity to interact, learn, and draw inspiration from the Masters, enriching their artistic journey and strengthening their profile in the international arena.
This exclusive collection showcases the photographic works of the emerging artists we represent, creating a direct pathway to the high-level art market.
But it’s not just about exposure: it’s a real growth opportunity.
With TheStreetSoup, you not only exhibit your work, but you begin to build your market value, which will grow over time. Thanks to our experience and contacts with top galleries, collectors, and curators, your works will be visible to the right audience, increasing in value over time."
Selling Your Works with TheStreetSoup!
With the Permanent Collection, you’ll not only have a stage to showcase your art, but you’ll also begin selling your works with the support of a team experienced in sales management and market positioning.
The works in TheStreetSoup Permanent Collection will be promoted to international collectors and galleries, allowing you to immediately access sales opportunities and grow your reputation as a photographer.
Our exclusive network of collectors and our advanced marketing approach will help you gain visibility and sell your works to a qualified audience. Our permanent collection thus becomes a launchpad for increasing the value of your photographs.
"Get ready to explore the beating heart of the art world, where creativity meets business opportunities.
Milan is waiting for you, and with the right approach, your photography career can take off in an extraordinary way."
Welcome to
TheStreetSoup Gallery
State-of-the-art TECHNOLOGY
A Unique, High-Tech gallery for your Photos
The innovative technology present in our space allows us to create immersive experiences by involving visitors in unique audio-visual artistic journeys.
The state-of-the-art technology powered by SAMSUNG is the true soul of Via Gonzaga 7, which spans two floors for a total area of 330 square meters. The space has a large glass facade overlooking the very central Piazza Missori which encapsulates the poetry of a life where art and passion.
Each photograph will be displayed in a way that allows it to shine, enhanced by an atmosphere that highlights its beauty and uniqueness.
The PERMANENT COLLECTION
Promote your work in our gallery, TheStreetSoup, in addition to being a hyper-technological exhibition space in the heart of the city, is an incubator for talented emerging artists eager to exhibit in our PERMANENT COLLECTION.
TheStreetSoup Permanent Collection
we are proud to presents you the first PHYGITAL permanent street photograpy collection in the world.
Our Permanent Collection is unique and combines digital and physical experiences.
(For FAQs regarding the Permanent Collection, scroll down)
The first PHYGITAL permanent street photograpy collection in the world
PHYGITAL is the concept of using technology to bridge the gap between the digital world and the physical world, with the purpose of providing a unique interactive experience for the user.
Our Permanent Collection is unique in the world and combines digital and physical experiences.
All members of our permanent collection have a space available in our digital archive. The photographic archive of the permanent collection can be accessed both online through our website (from April 1st) stand in our gallery in Milan through the technology present in the space (from April 1st).
At TheStreetSoup we love technology but are also believers in photography prints.
Every month we organize a collective exhibition with a specific theme for our permanent exhibitors where we combine digital and physical experiences. During the collective exhibitions, the selected images are printed, framed and displayed inside the gallery.
In this way we offer visitors a 360° experience, both digital and physical.
If you can imagine it, you can achieve it!!
IMAGINE...
IMAGINE being able to permanently display your portfolio both in a hyper-technological Art Gallery in the heart of Milan and in our online digital archive accessible throughout the world and being able to add to it every time you create a new photographic project.
IMAGINE...
IMAGINE having the opportunity to participate in group exhibitions with international photographers every month and being able to organize your personal exhibition in one of
the world capitals of art and design and have the opportunity to sell your work to art galleries or private
collectors.
IMAGINE...
IMAGINE being able to add a prestigious Milan address to
your business cards, personal website and social media and being able to use our space in Milan to receive your
potential buyers
IMAGINE...
IMAGINE being able to contribute to creating the largest archive and permanent collection of documentary and street photography in the world.
IMAGINE...
IMAGINE being able to create your own personal photo book and sell it in our gallery, online or even in the best
bookstores.
IMAGINE...
IMAGINE being part of a community that counts among its partners brands such as: Nikon, Polaroid, Pentax, Hasselblad.
BE A MEMBER!
WE OFFER YOU...
1
the professional prestige of being part of a permanent collection.
2
permanent display of your portfolio in our digital archive our website and in our gallery in Milan.
3
your own digital personal space within our gallery in Milan. You will be able to insert your biography, your past events, and your photographic portfolio without limits.
4
the promotion of your participation as a member of the collection through our social channels with a personal poster.
5
offline and online strategic marketing activities that promote the Permanent Exhibition and its members
6
a personal NFC card that will guarantee you immediate access to your profile within the permanent collection in our gallery in Milan.
7
your participation in 11 group exhibitions during the year.
8
creation of a commercial evaluation coefficient for your works (only for those who wish to sell within our gallery)
9
monthly sending to private collectors and galleries of a careful selection of each member's photographic portfolio.
10
the possibility for each member to become part of the NIKON family as a community member, Brand Ambassador or NIKON School
11
the possibility of receiving technical advice, commercial strategies, portfolio evaluations from MAESTRO members of the Permament Collection
12
discounts on purchases of products from our commercial partners NIKON.
take your career to the next level
Advanced Marketing That Grows Your Career
It’s not enough to just display your works; you need to build a solid career.
TheStreetSoup not only offers you an exclusive space and a unique opportunity to showcase your photographs, but also helps you build and grow your artist profile through advanced marketing techniques that place your work in the right spotlight.
Targeted Visibility Campaigns
Thanks to our experience, we promote your works on digital and social media channels with targeted ads aimed at collectors and international galleries.
Personalized Branding Strategy
We build a strong online identity for you, creating visual and narrative content that tells your story and makes your work recognizable.
Exclusive Events and Exhibitions
We will organize events that allow you to connect with the international art world by participating in fairs, vernissages, and exhibitions curated by TheStreetSoup.
Personal High level mentoring
Technical advice, commercial strategies, portfolio evaluations from MAESTRO members of the Permament Collection.
From promotion to sales, TheStreetSoup helps you grow your artistic career at every stage.
If you’re an emerging photographer and want your art to become a successful career, TheStreetSoup is the partner you’ve been looking for. With the Permanent Collection, our advanced marketing approach, and our exclusive network, you have the opportunity to grow the value of your works, exhibit in a unique space, and start selling your photographs.
Join us, grow your art, and begin building your future in the contemporary art world.
THE LATEST MEMBERS..
The StreetSoup Permanent Collection: A Meeting of Masters and Emerging Photographers
Our Permanent Collection represents a unique benchmark in the international art scene, a perfect fusion of established experience and emerging talent.
Within it, you’ll find an exclusive selection of world-renowned photographers, recognized as Masters in their field. These artists, with years of experience and international recognition, will not only enrich the collection with their extraordinary works, but also provide essential support to emerging photographers, guiding them with their knowledge and vision.
The Masters of the Collection will serve as mentors to other members, creating an environment of continuous growth and mutual exchange. Emerging photographers, who are part of this collection, will have the opportunity to interact, learn, and draw inspiration from the Masters, enriching their artistic journey and strengthening their profile in the international arena.
This mentoring dynamic creates a unique community, where young talent can develop thanks to the experience of the greats, fostering a creative exchange that makes TheStreetSoup a privileged place to grow and shine in the world of contemporary photography.
become a brand ambassador
We are proud to have established a partnership with NIKON.. the most prestigious camera brand.
Nital SPA (the exclusive italian importer and official distributor of NIKON) is our event and commercial partner, and actively participate in all our projects.
Our commercial partnership with a market leading company such as NIKON & Nital allows us to create an important network in the photography space.
These partnerships provide us with the official luxury of selecting, among our permanent exhibitors, possible members or brand ambassadors for NIKON.
TheStreetSoup - Via Gonzaga 7
an international art, design and technology hub in the heart of Milan.
Our permanent collection is hosted in our Art Gallery and can be viewed Monday to Saturday from 11am to 7pm, free of charge, starting from 1 March 2025 (inauguration day).
TheStreetSoup is located in the beating heart of Milan just 200 meters from Duomo Cathedral, in via Gonzaga 7.
Via Gonzaga 7 is prestigious space and an international hub, headquarter of four important companies that operate professionally focusing on the world of art, design, technology and information media.
FAQs
General Information about TheStreetSoup PERMANENT COLLECTION
What is TheStreetSoup Permanent Collection?
TheStreetSoup Permanent Collection is a curated digital archive showcasing the works of selected photographers. It is accessible online and at TheStreetSoup Art Gallery in Milan.
How does participation in the Permanent Collection work?
Participants, known as Members, are assigned a digital gallery where they can display their biography, portfolio, and exhibitions. They can also sell images through TheStreetSoup’s marketplace.
Where is TheStreetSoup Art Gallery located?
The gallery is located at Via Gonzaga No. 7, Milan (Piazza del Duomo), Italy, where visitors can access the Permanent Collection.
Who can apply to join the Permanent Collection?
Photographers of all levels, from emerging artists to established professionals, can apply for inclusion in the Permanent Collection.
What are the benefits of joining?
Members receive:
How much does it cost to join?
The participation annual fee is €300.00 (€190.00 for the first 50 subscribers), covering digital gallery setup, online hosting, and participation in exhibitions.
What happens after the first year?
Membership must be renewed at least 15 days before expiration to maintain the digital gallery. If not renewed, all archived materials will be permanently removed.
Can I cancel my participation early?
Membership is valid for one year and non-refundable. If you choose to withdraw, your gallery will remain active until the contract expires.
Are there additional costs?
Optional services, such as printed catalogs and physical print sales, may have additional fees listed in Annex B of the contract.
What content can I include in my digital gallery?
Your gallery can include:
How do I submit my materials?
After signing the contract and paying the fee, you will receive Annex A,B,C, which outlines the submission guidelines for images, texts, and additional content.
Can I update my gallery after submission?
Yes, you can update your portfolio and biography throughout the year. Contact TheStreetSoup for details on submission deadlines and processes.
Can I sell my photographs through TheStreetSoup?
Yes, Members can sell their works, with TheStreetSoup handling pricing, cataloging, and sales transactions.
What is the commission on sales?
TheStreetSoup retains a 35% commission, covering printing, framing, and shipping. Artists receive 65% of the sale price.
Can I sell the same images elsewhere?
If you choose to sell Open Edition prints through TheStreetSoup, those images must be exclusive to the platform during your membership period. Other works may be sold independently.
How are prices determined?
If you already have a market valuation, you can set your prices. Otherwise, TheStreetSoup will provide a price coefficient.
How often does TheStreetSoup organize exhibitions?
Members can participate in 11 digital collective exhibitions per year, displayed in the Milan gallery and online.
How does TheStreetSoup promote its artists?
TheStreetSoup runs targeted marketing campaigns, social media promotions, and press releases to increase visibility for its Members.
Is there a printed catalogue?
Yes, a biannual printed catalogue showcases Members' works and is distributed to galleries and collectors. Participation is optional and subject to an additional fee.
How can I book the Milan gallery’s meeting space?
Members can use the meeting room for business purposes by requesting a reservation at least 10 days in advance via email. The space is available Monday to Saturday, 11:00 AM – 6:00 PM.
meet our technical partners
TheStreetSoup
Via Maurizio Gonzaga 7
20123 Milano (Italy)
P.IVA 12456840961
REA MI - 2663516